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Individuals whose personal data you process have the right to
request rectification of data that is incorrect or no longer up to date.

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For example, Laetitia is a regular customer in your restaurant
and has subscribed to your mailing list for updates.

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For her birthday, you send her a voucher,
but the date you have in your records is incorrect.

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Laetitia has the right to have her information corrected.

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And you have the obligation to rectify this data.

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It is also a chance for you to keep your records up-to-date
for sending promotional offers or other purposes.

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As an organisation, you need to know
how to recognise a request for rectification

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and have processes in place to ensure that you respond to such requests without undue delay and at the latest within one month.

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Finally, if you’ve shared the personal
data in question with any third parties,

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you must also inform them of the rectification request.

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You can find information on how to manage these requests

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in the EDPB Data Protection Guide for Small Business.